Speed of application use

 Probably the key for all business’s and the reason that more than 80% of the CRM market is still application based. If you have x amount of people using the system for X amount of time,  you will have to understand that this is costing you up to 30% more because managing this amount of data through a web interface will mean more man hours inevitably. Application based systems (win based) will be quicker to access i.e www.mycrminhousesystem.com  but this will be it from a speed perspective. More...

Next Generation CRM platforms need to offer full customisation. With the number of flexible design tools and components for .net and other development platforms there are no excuses for CRM providers not to offer truly simple customisation tools that can be used by non IT minded individuals.

Both business that are different and ones that have similarities deserve the right to customise their business process and workflow management to achieve business efficiency and differentiation. When implementing a CRM solution it is important to customise the CRM application to your business, not customise your business to suit your CRM. More...

There are literarily thousands of CRM definitions out there, and they all have a few things in common.

CRM is all about:

1.       Customer Centric organisations

2.       Managing Customer Relationships by gaining customer insights

3.       Maximise customer satisfaction, business performance and profitability

When I look at the main points above a number of questions come to mind! More...

A lot of people buy a CRM solution because they know another business that successfully uses one or they just simply need a customer database. It is important to note that all CRM solutions are different especially when we consider interoperability with your existing and future systems. The main reasons to buy a CRM solution should be to save you thousands on staff resources, hardware, software, integration and maintenance. Having worked with numerous CRM application providers such as SAP, Siebel and Teradata my advice is to tread carefully and consider the following: More...

The internet has thousands of sites with guides and tips on what to consider when choosing a CRM solution. This article attempts to be unbiased towards the different areas that you need to consider before making the right decision.

Every business is different and when considering a CRM or customer database solution I recommend evaluating the following in order to make your decision.

Below is a list of questions with their pros and cons giving the newbie a better idea about choosing a CRM solution successfully.

The first and the most important aspect would be what type of business is your business? More...