If we look at every technology revolution it brings about a number of common benefits which can be summarised as:

• Cheaper
• Faster
• Better
• Easier
• Smaller

Application convergence will be no exception, it will need to deliver most if not all of the above benefits, after all we only purchase new technology if it’s cheaper, faster, better, easier or smaller.

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Having spent many years in the technology corporate space working with mobile operators, mobile vendors, computing hardware & software providers and as a business consultant has enabled me to look at technology from a different perspective.

If we consider the main drivers for the evolution of technology being Information, knowledge and intelligence what it is and where we are, we are best positioned to understand what will evolve technology, business and in some cases how it will impact current and future business models.

What is Information, Knowledge and Intelligence?
Having asked myself this question many years ago the following are the definitions that I created:

• Information: Generic raw data, news, radio, internet etc
• Knowledge: Accumulated topic specific, segment specific information
• Intelligence: Knowledge with ACTION More...

Crm solutions refer to customer relationship management solutions, which help businesses, understand individual customer preferences, behavior as well as niche requirements. Such crm software also enables companies to implement specific marketing strategies as well as technologies, which help raise revenues as well. More...

I was browsing the web and I came across an interesting article Six Ideas for Next Generation CRM by Graham Hill. I found this article quite interesting so I added my response which I have provided below:

Hi Graham,

I really enjoyed reading your article, your views combined with Patty's are a breath of fresh air..

I would like to add 2 dimensions to Next Gen CRM:More...