It is a known fact that the more exposure customers get to the sales message of a brand, the more likely they will be to purchase products from that brand. Statistics reveal that customers need frequent reminders as many as seven times before they make the decision to buy something. Considering this and the fact that emails happen to be the preferred way to market online, investing in proper email management software is essential. More...

It is a well-known fact that the more exposure customers get to the sales message of a brand, the more likely they will purchase products of that brand. Statistics reveal that customers need frequent reminders as many as seven times before they make the decision to buy something. Considering this and the fact that emails happen to be the preferred way to market online, investing in proper email management software is essential. More...

Let’s face it there are not many days that go by that we don’t send or receive an email, in fact it is estimated that there is 35 billion emails generated every business day (data from IDC).

It’s easy to understand why, you can send an email to the other side of the world and within seconds it's there. Email is ubiquitous it can be sent from any device to any device and these days anywhere and anytime. We receive emails from prospective customers, email's from our web site, emails from suppliers, email's to new and existing customers and the list goes on and on.

So with all these emails how is small business managing? More...