The economy is just about beginning to look up for businesses. However, that does not mean that things are easy just yet. Customers are just about emerging from their shopping hibernation and if you want to retain your old customers as well as attract new ones, investing in customer database software is the key. More...

There are a lot of people who are apprehensive about using CRM software. One of the primary reasons is that they find it too expensive. What’s more, they believe they can easily manage their existing and potential clients on their own, perhaps with the aid of a spreadsheet.

Have you ever imagined what would happen if you could only remember 30% of the discussions or interactions you had with your friends?  What if your friend asked not to call them at work and you forgot and they got into trouble.  How long do you think you could maintain these relationships?

Surprisingly enough this happens every day within most businesses even the ones that have a CRM solution.  More...