So you have a Windows CRM software running on your PC? Now what? Normally, when you speak of CRM, the first thing that comes to mind is technology, which will actually cost you hundreds to thousands of dollars to buy, depending on where you’re planning to get it and the features it contains. However, not all businesses that make use of CRM solutions will succeed, and there’s one good reason for this: they forget the real meaning of CRM. More...