A long time ago—when the concept of CRM, or customer relationship management had not been heard of, and that there was no software that would help you with it—businesses would utilize various kinds of applications to keep track on the performance of their enterprise. For instance, to serve as a database for their customers, they make use of a spreadsheet. They also have a fax machine, and e-mail account, and mobile phone to reach out to their customers. Moreover, they generate reports manually, based on whatever information they can find in their Excel file. More...